Chain Reaction — creative team building program

Objective:
Create an intimate event with a strong visual concept and a well-designed atmosphere, where guests are immersed in the theme through details and program.

Solution:
The concept was inspired by the film Titanic: early 20th-century style, combining classic elegance with expressive visual accents.
The space and program were designed as a unified scenario, where decor, lighting, and music reinforce the overall experience.

Execution:
• Creative concept and event scenario
• Space zoning and guest flow design
• Thematic decoration with emphasis on ice textures and lighting
• Iceberg-shaped cake as the central visual element
• Host with a personalized scenario
• String quartet (live music)
• Interactive quiz about the birthday person and guests
• Themed photo zone
• DJ set for the second part of the evening
• Personalized gifts

Result:
A cohesive scenario with clear event dynamics.
Guests were engaged through both the format and the environment.

Objective:
Create a unique anniversary event that engages guests and reflects the brand’s scale, focusing on their personal experience rather than a single stage.

Solution:
The concept was based on the letters O, C, and S assigned to the Belgrade office. Instead of one program, multiple zones were designed, each representing a letter and offering interactive experiences.

Execution:
• Creative concept and scenario based on OCS
• Space zoning and guest journey design

Zones:
• O (Orchestra): live music lounge with guest participation
• C (Coffee): interactive zone with games and latte art
• S (Slava): workshops inspired by Serbian traditions, including decorative elements

Additional: calligraphy workshop, flexible event flow

Result:
A dynamic scenario where each guest experienced the event in their own way. High engagement, exploration of space, and strong emotional connection with the brand.

Agency scope of work:
• Development of the event’s creative concept
• Design and production of printed materials and merchandise
• Venue sourcing and booking
• Catering management
• Selection and coordination of the host, as well as musical and dance performers
• Concept development and setup of creative interactive zones
• Venue styling and photo zone design in line with the company’s visual identity and creative concept
• Full event production (planning, coordination, execution)
• Technical support (lighting, sound, multimedia)

An evening corporate event designed as a cohesive experience from the first guest interaction with the venue to the final moment of the program. The goal was to create an atmosphere that supports the brand while keeping guests consistently engaged throughout the event.

What we delivered:

• Creative concept and scenario with a well-structured event flow
• Visual direction: design and production of printed materials integrated into the overall concept
• Catering seamlessly aligned with the timing and format of the event
• Host, live music, and entertainment curated specifically for the audience
• Venue styling and photo zone as part of a unified brand experience
• Full project management: preparation, vendor coordination, on-site execution
• Technical production: lighting, sound, and multimedia

Over two days, on 29th and 30th August 2024, Belgrade became the epicentre of business activity, innovation, and creativity, hosting G GATE CAMP — a large-scale business festival in the affiliate marketing industry. The event brought together industry professionals, including startups, investors, and experts from across the globe.

The festival featured a rich programme that included:
- Interactive panels and discussions, where leading speakers shared their experiences and insights on pressing topics in business, technology, and development.
- Networking sessions, offering unique opportunities to build new connections and partnerships.
- Startup presentations, giving young entrepreneurs a platform to showcase their ideas and receive feedback from seasoned professionals.
- Entertainment activities, adding a relaxed and inspiring vibe to the festival atmosphere.

G GATE CAMP highlighted the importance of bringing professionals together to create new opportunities, exchange knowledge, and strengthen international collaboration. The festival became a platform for growth, fresh ideas, and meaningful networking, leaving a significant mark on Belgrade’s business calendar.

Our Contribution to G GATE CAMP

To ensure the successful execution of such a major event, our team promptly and professionally accomplished all the assigned tasks:
1. Venue selection and organisation
In a short timeframe, we identified and secured a venue capable of accommodating several thousand attendees, ensuring their comfort and safety.
2. Festival layout creation
We developed a detailed map of all festival locations, reflecting the client’s concept of an "American university campus."
3. Concert stage construction
A large concert stage was built, fully equipped to host performances by headliners in their full glory.
4. Backstage areas setup
Dedicated backstage zones for artists, participants, and event administration were designed and equipped to ensure comfort and efficiency.
5. Conference stage setup
A separate stage for daytime conferences and speakers was constructed, equipped with all necessary technical resources.
6. Lounge areas
Comfortable lounge areas were created, where guests could relax and enjoy hookahs and cocktails, enhancing the festival’s laid-back vibe.
7. Central bar
A stylish bar with a canopy was set up in the venue's centre, becoming a key gathering point for guests and complementing the event’s aesthetics.
8. Entry zone
A convenient registration area was organised, complete with storage systems.
9. Food court
A spacious food court offered a variety of culinary delights for festival attendees.
10. Chill-out and sports zones
Rest and activity areas were designed, including spaces for padel tennis, golf, and pétanque.
11. Festival branding
Comprehensive branding of the event was completed, featuring flags, banners, umbrellas, deck chairs, and other branded elements.
12. Catering
Food and beverage services were arranged for sponsor booths, participants, and artists, tailored to their expectations.
13. Event management
Full management of all processes was provided, from setup and execution to teardown and venue cleanup after the event.

We take pride in delivering a high level of service and creating a memorable atmosphere for all festival participants.

Partners who made the business festival possible:
Scenography and design: Nenad Markovic
Design and construction: Integral Technic, Freeline Studio
Technical support: Zoom Media
VJ services: Master Broadcaster
Catering: Harmonija Ukusa
Venue and restaurant: Ada Golf Club

Agency tasks:

• Promotional staff work moderation
• An unformal program concept after the conference
• Technical support of the unformal program
• Concept of the event

The Church of Saint Sava, one of Serbia's recognizable symbols, is now shining even brighter with its new interior.

In September 2022, Gazprom Neft launched an exhibition about the making of the unique mosaic cladding inside Serbia's main Orthodox Christian church, titled The Soul of Serbia. The exhibition, hosted by the historic cultural center Ruski Dom, was inaugurated by the archpriest of the Church of Saint Sava Bishop Stefan, and the author of the mosaics, Nikolay Mukhin of the Russian Academy of Arts.

This exhibition was also an opportunity to present the virtual 360 tour of the Church of Saint Sava, with a 100% zoom in with a 25-billion-pixel resolution.

ArtEvent is proud to have been one of the contractors which made this great event happen. Our team was responsible for making and installing the exhibition displays and planning the launch.

Concept: Gazprom Neft
Design: Daniil Vyatkin
Academic advisor: Russian Science Institute
Host: Ruski Dom
Exhibition displays and launch planning: Art Event

Agency tasks:

• Music program
• Moderation of the event
• Full technical support
• Selection and design of corporate gifts

Agency tasks:

• Concept
• Creating a quest based on the novels of Edgar Allan Poe
• Decoration work
• Original genre artists casting
• Music program
• Moderation of the event
• Full technical support
• Selection and design of corporate gifts

Agency tasks:

• Concept and scripting
• Moderation of the event
• Full technical support

Agency tasks:

• Concept and scripting
• Decoration work
• Original genre artists casting
• Kids program
• Music program
• Moderation of the event
• Full technical support
• Selection and design of corporate gifts

Agency tasks:

• Team building games
• Music program
• Moderation of the event
• Full technical support

Agency tasks:

• Decoration work
• Team building games
• Music program
• Moderation of the event
• Full technical support

Agency tasks:
・Decoration work
・ZOOM Broadcasting
・Moderation of the event
・Full technical support

The company gathered VIP clients in a famouse underground club in Belgrade to present a new IT product in a relaxed atmosphere.

Art Event agency was in charge of organization of the event.

Musical arrangement of the event, dj, go go dancers, hosteses, catering, technical equipment, creation of a photo zone, general management of the event.

Agency tasking:

• Development of the event concept
• Development of the design
• Event script writing
• Scenic work
• Full technical production
• Selection of presents for participants
• Selection of actors, anchormen, musical and show program
• Photo production
• Video production
• Full event moderation